> Source: https://docs.virtuo.in/vibot/meta-setup
> What customers must do on business.facebook.com — the parts that live outside Vibot but determine whether your campaigns can scale.

# Meta Business Manager setup

Vibot is your dashboard for replying, escalating, and broadcasting. But every WhatsApp Business number is ultimately owned and governed by **Meta** — and several decisions that affect how fast you can send, how many recipients you can reach per day, and even whether your messages get delivered at all are made on **business.facebook.com**, not in Vibot.

This section is the missing manual for those parts. If you've connected your number and your campaigns are getting capped at 250 recipients per day, throttled, or rejected, the fix is almost always something on Meta's side described in this section.

<Callout type="info">
**TL;DR for new customers.** Right after you connect your WhatsApp number, your daily sending limit is **250 unique recipients per 24 hours**. To raise that ceiling you must (1) complete **Meta Business Verification** on your Business Portfolio, and (2) sustain a **HIGH quality rating** on your number. Both happen on `business.facebook.com`, not in Vibot. Read on for the exact steps.
</Callout>

## Where things live

Meta splits responsibility across three URLs. New customers commonly get them confused, so here's the map:

| URL | What it's for |
|---|---|
| **`business.facebook.com`** (Meta Business Suite / Business Manager) | Top-level account: Business Portfolios, Business Verification, users, payment methods, the Security Center. |
| **`business.facebook.com/wa/manage`** (WhatsApp Manager) | Per-phone-number controls: messaging limits, quality rating, templates, display name, phone settings. |
| **`vibot.virtuo.in/dashboard`** (Vibot) | Your day-to-day work: conversations, escalations, agent config, knowledge base, campaign wizard, contacts, billing. |

You will need an admin account on **all three** to fully manage your sending. If your role on Meta is "Employee" or "Analyst", ask the admin to upgrade you on the Business Portfolio first.

## Read these in order

1. [**Business Portfolio & Verification**](/vibot/meta-setup/business-portfolio) — create the portfolio, submit business documents, get verified. This unlocks the path from 250 to 1,000 messages/day.
2. [**Display name**](/vibot/meta-setup/display-name) — the name customers see in their chat header. Rules, common rejection reasons, and how to change it.
3. [**WhatsApp Manager tour**](/vibot/meta-setup/whatsapp-manager) — where to find your current tier, quality rating, template status, and number settings on `business.facebook.com/wa/manage`.

When you're ready to actually send, head to [**Sending → Messaging tiers & limits**](/vibot/sending/messaging-tiers) for the tier mechanics, and [**Warm up a new number**](/vibot/sending/warm-up-new-number) before your first big blast.