WhatsApp Manager tour

WhatsApp Manager (at business.facebook.com/wa/manage) is the Meta-side cockpit for everything WhatsApp. Vibot mirrors most of what you need into the dashboard, but a few things are only visible here — most importantly your current messaging-limit tier, your quality rating per number, and the green-tick application screen.

This page is a guided tour. Bookmark business.facebook.com/wa/manage — you’ll come back to it often.

How to get there

Go to business.facebook.com.
Top-left → make sure the right Business Portfolio is selected (the one that owns your WABA).
Left rail → WhatsApp Manager (the green WhatsApp icon). Or use the direct link business.facebook.com/wa/manage.

If you don’t see WhatsApp Manager in the rail, you’re not an admin on a Portfolio that owns a WABA. Switch Portfolios with the top-right dropdown, or ask your admin to grant access.

The Overview page

Landing page of WhatsApp Manager shows your WABA cards. Each card has:

WABA name + WABA ID — useful when filing a support ticket.
Phone numbers attached — count + a list link.
Status badge — Connected, Pending, or Disconnected.

Phone numbers — where your tier and quality live

The single most-visited page in WhatsApp Manager. Left rail → Phone numbers.

Each row shows, left to right:

Column	What it tells you
Phone number	E.164 format.
Status	`Connected` (good), `Pending` (Embedded Signup not finished or SMS-OTP expired), or `Disconnected` (token revoked or rejected).
Quality rating	Green/Yellow/Red dot. The whole Quality rating page on Vibot docs explains what these mean.
Messaging limit	Your current 24h tier. `TIER_250`, `TIER_1K`, `TIER_10K`, `TIER_100K`, or `TIER_UNLIMITED`. This is the gate Vibot’s preflight uses to size its safety checks.
Verified name status	`APPROVED`, `PENDING_REVIEW`, `DECLINED`, etc.

Vibot mirrors this into the dashboard’s campaign preflight. When you start a campaign in Vibot, the preflight surfaces your current tier directly so you don’t have to flip to WhatsApp Manager. The number you see in WhatsApp Manager and the one Vibot uses are always identical — Vibot reads the same field from Meta’s API, cached for 24 hours.

Click into a number

Clicking the row opens a 5-tab detail screen:

Overview tab

Total messages sent, delivery rate, read rate, response time — Meta’s own analytics. Comparable to Vibot’s Overview page metrics.

Settings tab

Editable per-number profile (display name, profile photo, business description, address, category, website). The Display Name field is the one with all the Meta review rules.

Two-step verification tab

The 6-digit PIN that protects the number. This is what Vibot’s Fix Registration flow asks for. If you ever forget it, you can reset it here (which sends a 12-digit recovery code to the email on file).

Insights tab

Per-template delivery analytics. Useful for spotting which templates are getting flagged with quality issues.

Apply for Official Business Account tab

The green-tick application form. Requires Business Verification done + the business has external proof of prominence (press coverage, large public following). Most SMBs are not eligible; not a problem for normal operation.

Account tools — templates

Manage templates from Vibot, not from here. The Vibot dashboard’s Templates page is the right place to create, submit, and track every template — it mirrors Meta in real-time and adds protections (e.g. flagged templates can’t be deleted accidentally). WhatsApp Manager’s templates section exists for parity but you should rarely need it.

The one case where WhatsApp Manager → Account tools → Message templates is useful: cross-checking Meta’s authoritative status when Vibot’s mirror feels out of date. The two should always agree, but if you’re debugging a template that says APPROVED in Vibot but won’t actually send, the Meta-side list is the source of truth.

Each Meta-side template row shows the same fields Vibot does — name, category (Marketing / Utility / Authentication), language, quality score (Green / Yellow / Red / Unknown), and status (APPROVED / PENDING / REJECTED / PAUSED / DISABLED).

⚠️

Templates cannot be edited after first submission to Meta. This is a Meta restriction, not a Vibot one. If you need to change the body of a template, create a new template with a different name (e.g. welcome_v2).

Account tools — Insights

Left rail → Account tools → Insights.

WABA-wide aggregate dashboard. Shows conversation volume by category (Marketing / Utility / Authentication / Service), billed amount per category, and rolling delivery + read rates. Useful for monthly invoice reconciliation against Meta’s actual billing.

Account tools — Phone numbers (verification + add)

Left rail → Account tools → Phone numbers (different page from the per-WABA Phone numbers list above).

This is where you’d add a second number to your WABA, or where Meta surfaces issues with an existing number (e.g. code_verification_status: EXPIRED). For SMS/voice OTP re-verification of an existing number, the Vibot dashboard’s Connect WhatsApp → Verify Number flow is faster — see Troubleshooting: Phone number verification expired.

Catalogue (optional)

Left rail → Catalogue. Only relevant if you’re using product messages / commerce in WhatsApp. Out of scope for SMB SMS-style usage.

What customers commonly miss in WhatsApp Manager

Templates that are PAUSED auto-resume. Don’t delete them and resubmit — that wastes the unique template name. Wait 24-72 hours and Meta auto-unpauses if quality recovers.
Quality rating is rolling 7-day, weighted toward recency. A bad campaign on Monday will affect your rating until the following Monday at the earliest. There’s no manual “reset” button.
Messaging limit changes don’t happen on a daily/weekly cron. Meta evaluates continuously and bumps you when criteria are met. There’s no published “scaling check time.”
Click-to-WhatsApp ads live in Meta Ads Manager (ads.facebook.com), not in WhatsApp Manager. Same Portfolio, different tool.

Next step

Once you’ve found your tier in WhatsApp Manager, head to Sending → Messaging tiers & limits to understand what each tier actually means, and how Vibot’s campaign preflight uses it to keep your sends safe.

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